0 to 60 pages in minutes. Automate-IT builds catalogue pages fast, drastically reducing the time to market. Streamline production, enable regional versioning, and empower your marketing department to deliver communications faster.
Catalogue production is a complex and time-consuming process of product selection, layout, design, approvals and distribution involving many staff. Automate-IT was created to streamline, simplify and (as the name suggests) automate these complex processes.
The result is increased efficiency, simplified versioning for localisation/segmentation, and even the ability to create personalised versions of the master catalogue.
At the heart of Automate-IT is the product library - where products, images, logos, splashes and copy are signed off and approved. Once approved the product can be placed into InDesign, exported to an ecommerce site, used in ticketing, or simply managed and updated.
Finally, unlike any other system Automate-IT keeps you linked to the InDesign page right up to the very last minute – so alterations made on your web page appear on the designer’s page.
Automate-IT key benefits
Reduced time to market
Automated page assembly typically builds 20 to 30 pages in minutes. These pages stay linked to the data source until the catalogue is printed.
One point of truth
The product library ensures all product SKUs are approved and married with the correct descriptions, images, logos and supporting marketing splashes.
Increased staff efficiency
The system is spreadsheet-based for easy updating of prices, text, images and photography - and also works seamlessly with Approve-IT, DAM-IT and Ticket-IT.
After building a master catalogue, Automate-IT can run a “split”, improving speed of production for segmentation of a version as well as production of localised versions.
Reporting to solve compliance issues
Automate-IT delivers a full and permanent audit trail with complete reporting of pages, content and product approvals.
Works across multiple channels
Automate-IT delivers product to print via InDesign, websites and bulk email via xml export. Images are resized and repurposed to match the chosen output.