The more we know about our customers, the easier it is to enter into a seamless dialogue with them, with the objective of helping them buy the right product or service at the right time.
To do this effectively we need to deliver timely, relevant and context-specific messages to them via their channel of choice.
For these reasons we created Personalise-IT – designed to help us to help you manage and streamline multi-touch, multichannel marketing. It empowers you to keep your brand at the forefront of your customers’ thoughts and considerations.
Personalise-IT can execute a simple name change in a mailer, construct a complex personalised catalogue, communicate and manage attendance at an event or build a personalised recipe book – the opportunities are endless.
With Personalise-IT we can help you create, manage, distribute and personalise relevant and context-specific marketing communications to your customers.
Personalise-IT key benefits
Enables responses with relevance
Increasingly, marketing communication messages are missed due to lack of relevance and context. Personalise-IT helps deliver meaningful messages.
Provides sales force or sales channel automation
Sales conversion typically takes 5 relevant and meaningful touch points. Personalise-IT ensures your sales channel has the latest messages, just in time.
Multi-touch and multichannel
Getting the right message to the right customer at the right time is the secret to great marketing. Personalise-IT, coupled with Mine-IT, significantly increases response rates.
Reduces the cost of generic print
Personalise-IT ensures that marketing collateral is up to date, relevant, printed on demand and meaningful - reducing cost, wastage and environmental impact.
Personalise-IT can integrate into your CRM or back office system, getting you one step closer to that 360-degree view of the customer.
Delivers dynamic documents on demand
Introduce relevance by building personalised brochures, calendars, recipe books, event management documents, catalogues and more – all on demand.