Mine-IT was created because we firmly believe that predictive analytics should not be expensive or hard work. We also believe it should take hours (not weeks or months) to get results, and that it should be simple. 

Mine-IT, with Predictive Analytics Technology (PAT) empowers your business to respond quickly to market trends and patterns in your data. You’ll be able to quickly identify customers that are at risk of leaving, or customers that are likely to take up certain offers, and communicate with them using relevant messages. 

Mine-IT and Personalise-IT help our clients deliver the right message to the right customer at the right time using the right media. Mine-IT also gives clarity around basket analysis, churn propensity models, placement decisions and the impact of promotional campaigns – meaning marketing money is spent where it works.